Composed of lightbulbs lined up in rows, the artwork was created for LG Electronics who wished to demonstrate the exceptional energy efficiency of its Centum System™ refrigerator. The completed image depicting Pollux, a new LG energy efficient refrigerator, surrounded by colourful fruits and vegetables, was executed in a 48-hour process that involved adding color filters to each individual bulb. This massive undertaking was accomplished in Kimpo City (South Korea) in collaboration with the media artist group Everyware.
Illuminating the image for one hour required 198.8 kWh of electricity, equivalent to what an energy efficiency-rated Centum System™ refrigerator can save in a year. This is approximately the same amount of electricity required to power a vacuum cleaner five and a half hours per day for one year or to run a hair dryer approximately 30 minutes every day for nearly 18 years.
A total of 18,072 individual fluorescent bulbs were used to create a 12 meter by 9.6 meter image of gargantuan proportions. With this artwork, LG and its collaborators (Belo, Everyware) has earned the Guinness World Records title for the largest image created using only lightbulbs. The finished work of art shattered the previous record of 11,022 bulbs, set in 2014.